If you didn’t have a chance to attend the event, don’t worry, we’re here to fill you in on some of the best of the best displays and marketing tactics!

Best Technology:

Nissan demonstrated their innovation and technological advancement through an interactive 3D hologram experience.  The 3D hologram worked in a dimly lit room, where consumers would stand on the “X” spot and face a 3D screen that had images of Nissan cars and trucks popping out toward the viewer.  To learn more about a car on the screen, you simply had to wave your arms through the air, and hover over the car of your choice – this motion would control the screen and allow you to navigate through different vehicles and learn more about their features.  This interactive display not only provided information on different vehicles, but it helped to enhance the brand’s image as a leader and innovator in the industry. Consumers left feeling a “wow” from Nissan, giving a lasting impression of what they have to offer.

Unique Displays:

Scion broke away from the traditional Auto display by adding a live DJ to their booth. The beats were able to draw attention to a large audience, who would crowd around to see the unique 15ft wall display with Scion’s FR-S placed at the top.  Having a live DJ at the booth allowed for this otherwise small display area to have a large presence and draw in a crowd, well-done, Scion!

Something Different:

Natural Resources Canada had a unique display, and stood out as the only booth geared toward Public Awareness & Social Responsibility. This booth allowed drivers to learn more about fuel efficiency, by inviting customers to try a drive simulator that would show you when you were or were not driving in the most fuel efficient way.  This educational experience teaches consumers the do’s and don’ts of environmentally friendly driving and definitely helped me learn where I can save a few dollars in my commute!

So maybe we don’t know much about cars, but we do know about marketing, and the Canadian AutoShow was definitely the place to see some of the newest, coolest and best techniques in the industry!

Did you go to the event this year? Let us know your favourite displays!

New Clients, New Programs

Having recently developed partnerships with two fantastic new clients, we are now working across the country with one of Canada’s largest grocers and with one of the “Big Five” Banks.

Additionally, our existing clients have stretched us to new places this year. With our Canadian Tire program expanding to new stores and locations across Canada, the reach of this continuous acquisition campaign is continuing beyond the gas pumps, offering more great saving opportunities! Our Allstate program has been expanded as well, moving us into local hockey tournaments across Canada!

The Big Move

With all this growth it was bound to happen, Kognitive Marketing moved to a larger office this summer. Now in the office for nearly 4 months, our team is settling in nicely to their new quarters! This new beginning marked a significant chapter in the company’s life, and we are excited for what is yet to come!

A Presidential Award

The Kognitive Marketing team was honoured to see our company President awarded as one of Canada’s “Top 30 under 30” by Marketing Magazine. This award recognized Josh’s hard work and innovation in the marketing industry, specifically remarking on his incredible success at such a young age! We’re still proud of this enormous recognition and expect to see both our staff and our company receiving awards in 2013.

Corporate Culture

Our rapidly expanding company has required us to increase the number of head office and field staff.  Kognitive Marketing prides itself not only for selecting the best staff for the job, but also the people who best fit the team. With over 80 staff now working in our Head Office our team gets together on a regular basis outside the office to celebrate our successes! The most recent event being our Holiday Party, where we had a night of delicious food and amazing dance moves doing the robot .

What to Expect in 2013

The growth isn’t stopping; we have tons of new programs coming up in the New Year! To kick off 2013, we have a great series of events happening at the Toronto AutoShow, where we will be executing lead generation and acquisition programs at 6 separate booth locations.  We are also running a nation-wide healthy living campaign with our new client in the grocery industry! We will be hiring both part-time and full-time staff to accommodate for this continuous growth and are looking forward to working closely with our clients on their 2013 experiential marketing campaigns!

2012 was an impressive year for Kognitive Marketing, with new clients, new programs and new members added to our seemingly ever-growing team!  This holiday party was the perfect way to show our appreciation to the team that makes it all possible.

Here are a few of our favourite holiday party pictures collected from our staff! Season’s Greetings everyone!

It seems businesses aren’t the only one’s realizing that face-to-face interaction can go a long way in marketing, as analysts say they attribute much of Obama’s political success to his remarkable ground game.

This year, the Obama campaign made 125 million voter contacts, in which they aimed to achieve high quality interactions, rather than a high quantity of exposure. Local-level volunteers made personal phone calls and door-knocks all over the country, allowing them to get to better know their voters, while giving voters a chance to feel personally connected to the Democratic Party and its supporters.

 
Additionally, the Obama campaign used an abundance of data from social media, surveys and email campaigns to better understand their voters. This treasure-trove of data taught the Democratic Party about their voters and their non-voters, and allowed them to customize their interactions to better suit the needs of that person. Similar to field marketers’ technique of fine-tuning product pitches based on consumers responses and body language, this approach and data helped the Obama party to produce high quality interactions. Of course understanding your audience is important to the voter as well, as it ensures they are hearing about information that is important to them, and not a mass-produced message.

You might think we’re a little biased, since we love field marketing, but we think the results truly speak for themselves – quality customer interactions can take your campaign from basic to brilliant!

But why is this campaign so brilliant? We of course can’t ignore the obvious fact that it cleverly ties in with the company’s infamous slogan “Redbull gives you wings”, but there’s more to it than that; This world record is going down in history, and that means Redbull is going with it! Any picture of Baumgartner will be branded with the Redbull logo and any description of the event will mention the Redbull name, adding longevity to this incredible 5-minute feat.

So what do you think? Was the Redbull Statos campaign worth their investment? Or will the hype be short lived?

With the help of creative agency, Zulu Alpha Kilo, Audi crafted a 20’ x 7’ toy car racetrack in the downtown Toronto financial district. The toy cars were a small replica of the real 2013 A4, designed by digital scanning and CAD drawing one of the few cars in the country. Using iPads, players could control their slot-car, viewing the in car camera as they race around the track.

 
 
Check out the in-car video posted on the Audi Quattro Experience Youtube page:

 
 
So maybe you can’t experience the real thing, but this will certainly keep the A4 in the minds of future buyers and demonstrates Audi’s passion for design, innovation and memorable customer experiences – exactly what experiential marketing is meant to do!

Marketing Magazine has released their annual top 30 under 30, declaring their choices for “the smartest young thinkers in marketing today”.  With all his hard work, innovation and incredible success, it is no surprise to us that Kognitive Marketing’s company president, Josh Singer, was one of the 30 selected!

One of Kognitive Marketing’s biggest clients, Canadian Tire, speaks to Marketing Magazine about Josh’s success, “Singer has spearheaded new approaches to age-old methods of customer acquisition”!

Thanks to Josh’s incredible leadership and work ethic, our team has been able to grow together and develop an incredible atmosphere. We are proud to be a part of the Kognitive team and look forward to seeing what success Josh and our executive team will continue to bring in the future.

Read the full article on the Marketing Mag website.

Ikea shocked consumers at the Milan Furniture Fair this year by hiding a 215-square-foot bathroom within what looked like a regular porta-potty. Consumers got to see a fantastic Ikea show room without having to visit the store. With multiple bathroom patrons commenting on the beautifully furnished room, we assume this positive experience will bring new customers to Ikea, customers that may have not considered them before! This campaign just goes to show that almost any company can benefit from experiential marketing!